This Is Nuts is represented on board all SAS flights. Soon, all Swedish young adults who enlist in the Swedish Army will be issued This is Nuts cashew bags. For this unique purpose, we have created a special camouflage-patterned bag for the “Courageous Cashews” offering.
This Is Nuts is also targeting consumers through a company website and via ICA and Coop grocery stores across Sweden. For this, we have created more than 40 packages. As we do with all clients, a system has been created that enables us to maintain beauty and functionality, while keeping a low production price. This has been accomplished for This is Nuts by specifying uniform bags, along with unique stickers.
To separate This is Nuts from other brands in the same sales channels, we have chosen to work with bold colors and patterns. This contrasts with most competitors who tend to employ earth tones and greens to signal eco-friendliness and health benefits. But we are different by design. After all, whoever said that healthy has to be dull?