Photowall + Co.
Crafting a inspiring visual identity and creating an exciting customer journey.
Wallpaper and art-print shop Photowall needed to realign their brand and redesign their online presence as they had grown into something much larger than its previous identity and online sales channels was designed to handle.
We developed a new identity to all relevant touch-points. Apart from the visual identity we played an integral part in developing their new online experience – making it into a more inspiring customer journey, one that would also generate larger sales volumes.
Note
This project was created during Patrick Sundqvist’s tenure as Design Director at Grau.
After a few years the company needed to replace the initial logotype as they sought to copyright the trademark. The initial design wasn’t unique enough from a legal standpoint. To achieve uniqueness we took off from the original emblem and created a more unique logo and logotype, hence the new scribble design logotype saw the light of day.
