Photowall + Co.

Crafting a inspiring visual identity and creating an exciting customer journey.

Illustration Illustration

Wallpaper and art-print shop Photowall needed to realign their brand and redesign their online presence as they had grown into something much larger than its previous identity and online sales channels could handle.

Together we developed a new identity which was applied to all relevant touch-points. Apart from the visual identity we also played an integral part in developing their new online experience – trying to make it into a more inspiring customer journey, one that would also generate larger sales volumes.


This project was created during Patrick Sundqvist’s tenure as Design Director at Grau.