SVT + Co.
With Swedish Television we have been engaged in long term collaborations throughout the years ranging from smaller program packaging to larger station rebrand work.
Together with Liberty Stockholm and Kazakoff Design we helped SVT define and redesign their channel identities. The initial desire was to create definition by separation – our answer was clarity through visual uniformity.
At the offset it stood clear to us that a channel’s identity is defined by its content rather than its graphic language. Therefore, rather than creating separate paths graphically, we developed a logical and uniform structure – to be applied and imposed on tightly controlled and selected channel content. Simultaneously, as we developed the identity we also conceptualized how SVT could promote, as well as cross-promote its content to the viewers.